I find where enquiries leak. I run Uplof, a lead management practice for service businesses in Thane, Mumbai and Navi Mumbai. I trace one real enquiry the way a customer makes it, from a Google search through the website and WhatsApp to the follow-up, and fix where it breaks.
Writes about: Lead management, Local SEO, Google Business Profile, Conversion rate optimisation, CRM implementation, Marketing attribution.
Posts by Uplof
local seo
Why is my Google Business Profile not ranking?
Google names three local ranking factors and you can only influence two. Here is what actually moves a profile, and what is sold to you and does nothing.
lead management
Do I actually need a CRM for a small business?
A straight answer, including when it is no. Four questions that tell you whether a CRM would help, and what to fix first if the answer is not yet.
lead management
How do I stop losing leads in WhatsApp?
Enquiries arrive in WhatsApp, get read, and then move up the chat list. Here is how to give every one an owner and a next step without new software.
lead management
Why is my website getting traffic but no leads?
Traffic without enquiries usually means one of four things is broken. Here is how to find which one, in about twenty minutes, before spending more.